Forever 21 Stores in Manila

For years, shopaholics have been dreaming of a Forever 21 store finally opening in the Philippines. No, I am not referring to boutiques who sell Forever 21 items, or boutiques with the same name but it’s not the ‘real’ Forever 21 store (I think they’re in a legal battle right now. The original retail giant opened its first Philippine store last July 2, 2010at SM Megamall Building A. Before the day of the launch, the SM founder himself, Mr. Henry Sy, presided over the ribbon cutting ceremonies.

What's available in the store? Of course, there's the Forever 21 line (neutral closet staples, vibrant basics, and resort wear pieces), 21Men (men’s clothes which range from casual to urban), Love 21 (for the more sophisticated look), Twelve by Twelve (couture-inspired fashion), and Heritage 1981 (vintage-inspired pieces that are very collegiate in style). Visit the store and you’ll be amazed to see very affordable finds, not straying far from prices of clothes sold by local brands.

Forever 21 also has stores in Japan, Canada, Korea, and the US (where it has over 400 stores), where it all started. The first Forever 21 store was first introduced to the public as ‘Fashion 21’, in April 1984. The store meant to target only lovers of Korean-American fashion, but fortunately for the owners (who are both Korean), Don Won Chang and Jin Sook, the brand attracted a lot of fashion forward shoppers. The store grew more and more popular, opened additional branches, and Fashion 21 became Forever 21.

The second Forever 21 branch opened last April 8, 2010 in SM Makati. Visit Forever 21’s Facebook page here.